受国际权威法律评级机构钱伯斯（Chambers and Partners）邀请，环球律师事务所已连续第五年为其独家撰写《全球法律指南：药品广告2023》之中国篇。该指南中各个国家与地区的篇章均由钱伯斯排行榜中该专业领域的领先律所撰写，旨在简明扼要地介绍各司法辖区内该专业领域法律和实务上的最新发展和趋势。您可点击文末“相关下载”，下载《全球法律指南：药品广告2023》PDF版全文。

Chambers and Partners, one of the most authoritative international legal ranking agencies, invited Global Law Office and team to contribute to the Pharmaceutical Advertising 2023, China: Law & Practice for the fifth consecutive year. The China chapter is one of the individual chapters of the Chambers Global Practice Guide Series. Each country chapter has been exclusively contributed by editors from leading firms ranked by Chambers and Partners. The PDF edition of Pharmaceutical Advertising 2023 is downloadable by clicking the button “相关下载” at the end of this article.

此次《全球法律指南：药品广告2023》之中国篇由环球律师事务所周磊、黄旭春、何璇、董秋艳撰写，着重修订、介绍了中国法下的广告监管框架，对药品广告的范围、基本原则、申请、审核、宣传、互联网药品广告等监管要求做详细的分析与解读，也提炼、强调了其中反商业贿赂、执法趋势以及企业日常合规管理中的关注重点。文章结合了环球生命科学及医疗团队在该领域的丰富实务经验与研究成果，希望能够为医药企业了解药品广告及相关规范提供全面的专业法律视角，为企业在中国合法、合规地开展相关活动提供有价值、有深度、有层次的实务指引。如果您希望就本指南或就本指南所讨论的内容做进一步交流，敬请联系撰文作者。

The Pharmaceutical Advertising 2023, China: Law & Practice is written by legal professionals of Global Law Office, Lei (Alan) Zhou, Xuchun (Charlene) Huang, Xuan (Samantha) He and Qiuyan (Sylvia) Dong. The guide outlines the regulatory framework of PRC advertising law, introducing the regulatory requirements related to definition, principles, application, approval, release, and advertising on the internet of pharmaceutical advertisement, illustrating the anti-bribery and regulatory enforcement trends, and summarizing key points that companies may consider to prevent and deal with non-compliance conducts in daily operation. By combining the rich experience of Global Law Office’s Life Sciences and Healthcare team, this chapter aims to provide a comprehensive perspective on China's pharmaceutical advertising and practical guidelines for global and local pharmaceutical companies to conduct business activities in China in a legal and compliant manner. Should you have inquiries or comment regarding the publication, please feel free to contact the authors.